Digital Transformation

Consumer goods companies are spending millions of dollars to access data from multiple sources. But unless these data sets are harmonized, their true power can’t be realized.

Accenture announced the acquisition of Altitude, a product design and innovation firm based in Boston.

Cheryl Williams, chief information officer at Wakefern Food Corp., has been named to Shopper Marketing and the Path to Purchase Institute's Hall of Fame.

Staples promoted Faisal Masud to the newly created role of chief technology officer.

A new study finds that 2017 will be a turning point in the customer experience, as brand marketers look to connect, streamline and measure the online/offline journey in unprecedented ways.

CGT honors an elite group of consumer goods companies and executives that are helping to transform not only themselves but the industry as a whole.

Sai Koorapati provided strategic direction and guidance for Callaway Golf while implementing two key business initiatives for the company's digital journey.