Digital Commerce

How Late-Night Munchies and Weather Cues Shape PepsiCo’s Retail Strategy
PepsiCo CCOs Cara Keating and Bryan Santee share how the CPG is doubling down on using shopper insights to inform product innovation and forge stronger consumer connections.
AI as an Accelerant: Newell’s Strategy for Driving Expedited Innovation
The company’s president of brand management and innovation Melanie Huet tells CGT that it was an easy decision to embrace artificial intelligence early on as a way to leapfrog legacy obstacles in an affordable and quick way.

Go On, Try It — Brands Have Room to Stumble In Retail Tech Experiences: Harris Poll

Note to brands: Consumers are pretty forgiving when it comes to companies trying new tech-enabled retail experiences, indicating a prime opportunity for a few risky dice rolls.
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Navigating AI Adoption for 2025: Balancing Ambition With Responsibility

Real-world examples of how AI is transforming Consumer Goods companies through enhanced customer and shopper engagements
Campbell’s Creates Cross-Functional Enterprise Transformation Office With Dan Poland At Helm

Campbell Soup Company has created a new cross-functional enterprise transformation office and tapped Dan Poland to lead it.
General Mills To Acquire Tiki Pets, Cloud Star Pet Brands In $1.45 Billion Deal

General Mills will purchase Whitebridge Pet Brands’ North American premium cat feeding and pet treat business from European private equity firm NXMH in a $1.45 billion deal.
Newell’s Justin Swenson Joins Conair to Lead e-Commerce Growth

Conair is bolstering its e-commerce strategy by tapping Justin Swenson as its new senior vice president of e-commerce.
Keurig Dr Pepper Hires Drew Panayiotou as CMO of U.S. Refreshment Beverages

Keurig Dr Pepper has named Drew Panayiotou the chief marketing officer for its U.S. refreshment beverages business.
Alison Payne Named Heineken USA CMO

Heineken USA has named a new chief marketing officer. Get the details.
Ferraro Foods Expedites Order and Fulfillment Processes With AI

Italian specialty foods distributor Ferraro Foods is optimizing its ordering processes, using AI to streamline capabilities for more than 8,000 customers across 26 states.

How Late-Night Munchies and Weather Cues Shape PepsiCo’s Retail Strategy

AI as an Accelerant: Newell’s Strategy for Driving Expedited Innovation

Go On, Try It — Brands Have Room to Stumble In Retail Tech Experiences: Harris Poll

Navigating AI Adoption for 2025: Balancing Ambition With Responsibility

Campbell’s Creates Cross-Functional Enterprise Transformation Office With Dan Poland At Helm

General Mills To Acquire Tiki Pets, Cloud Star Pet Brands In $1.45 Billion Deal

Newell’s Justin Swenson Joins Conair to Lead e-Commerce Growth

Keurig Dr Pepper Hires Drew Panayiotou as CMO of U.S. Refreshment Beverages

Alison Payne Named Heineken USA CMO

Ferraro Foods Expedites Order and Fulfillment Processes With AI