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Data & Analytics

  • Mobile Traffic Hits High Note on Black Friday/Cyber Monday

    Sales results for Black Friday and Cyber Monday are in, and aside from signaling growing consumer confidence with record breaking totals, the statistics point to another key consumer trend: Mobile shopping is on the up and up.

  • TPM Systems: Connect Corporate Planning to Event-Level Planning

    Many companies today perform corporate planning (customer P&L planning) and Trade Promotion Management (TPM) event level planning in two different systems. The breakdown between these two systems can often result in TPM overspends and plan shortfalls.

  • P&G Launches Personalized Style Web Site

    StyleUnited, initially launched in beta with the promise of more enhancements in the coming months, features personal consultations, curated content and a peer community for tips and recommendations.

  • ClosetMaid Enhances Sales, Category Management

    ClosetMaid implements a Software-as-a-Service solution from Vision Chain to provide on-demand analysis of promotions, new products, forecasting, stock management, distribution and more.

  • 7 Considerations for Choosing a TPM Solution

    Gartner, Inc.'s Dale Hagemeyer outlined seven key considerations for selecting a TPM solution, including insights about current issues affecting this area of investment. Plus, Diageo shares its TPM selection process story, which ultimately resulted in improved customer relationships.

  • 2011 Tech Preview Guide

    With new technology offerings flooding the market almost daily, CGT showcases 15 game-changing solutions that have recently hit the market for consumer goods firms. Find out how they can empower your business initiatives.

  • American Greetings Confirms Consumer Appeal

    American Greetings is a well-oiled, retail-testing machine. Through the use of a robust process, test plans are prepared and executed, results at retail are analyzed, and product distribution strategies are formulated all with ease.

  • Trade Promotion Optimization

    Michael Forhez, director of Business Solutions, Consumer Markets, TCS, sheds some light on how your company can ride out a tumultuous river of challenges to arrive at optimized trade promotions.
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