Data & Analytics

The executive has more than 16 years of consumer products research and development experience and most recently served as the Director, Global Innovation and New Technology at Bayer Consumer Care AG.

Consumer goods manufacturers have invested significant time and money building out a consumer-driven supply network, the centerpiece of which is the DSR. Now, the obvious question is have those investments paid off? Read on to find out the results of a recent survey focused this issue, and learn how ConAgra made the DSR a foundational part of its environment.

New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization

The deal will help provide new products and features for SodaStreams core business of home carbonation, and will accelerate its future penetration into new channels.

Virtually every CPG company has engaged into one or more downstream data programs with its core customers. The question is no longer whether to get started or not. It is now whether your company is amongst the industry leaders who are building a sustainable ROI from their investment in retailer data.

Innovation-focused executives from Kraft, Hallmark, AOL and many more met to deepen their understanding of true innovation at CGT's sixth annual Growth and Innovation Forum. Click here for key takeaways from the events insightful presentations and panels discussions

Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?