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Data & Analytics

  • Schick Partners with Social Media Influencers

    The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.

  • PepsiCo Unites Operations with Two New Initiatives

    The creation of the Global Snacks Group and Power of One Americas Council are critical components of the companys long-term strategy to strengthen and extend its global leadership position in snacks and leverage the power of its combined food and beverage businesses.

  • 10 Obstacles for Trade Spend Effectiveness

    Executives from IDC Manufacturing Insights and MindTree Ltd share their experiences of TPM and TPO in the CG industry. Find out what the biggest hurdles are for effective TPM and learn how Global Fortune 500 CPG company adapted a single trade promotion solution in more than 30 countries, enabling greater ROI.

  • PepsiCo Brand Launches New App

    The free application, from Quaker Oats and Zazu, aims to be the ultimate morning companion by allowing a new level of interaction with personal data.

  • Immaculate Baking Revamps Package Design

    To support an expansion in distribution, the companys marketing team undertook a package redesign and developed five alternative package design themes with the help of Affinnova Inc.

  • Walmart Acquires Ad Startup OneRiot

    A deal to acquire OneRiot occurred quickly within 30 days after @WalmartLabs met the team from OneRiot, according to Anand Rajaraman of @WalmartLabs.

  • The Next Generation of Innovation

    CGT picked the brain of Surabhi Pokhriyal from Cognizant Consumer Goods Consulting Practice to find out what exactly "innovation" and its accompanying processes and technologies look like today.

  • Snack Factory Innovates in a Crunch

    Like most small companies, innovation is a vital part of Snack Factory's business strategy for its Pretzel Crisps brand. Here's how the company entered the growing Bold & Spicy category in record time.
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