At its core, mass customization is the ability to offer a tremendous increase in product variety without a corresponding increase in cost for the consumers making the purchases. Simple ... right?
The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.
JDA Software Group has promoted Mark Morgan to executive vice president and chief revenue officer and named David Rye senior vice president of strategy and corporate development.
The partnership will enable Acosta to add Content Analytics' e-commerce capabilities to the existing portfolio of integrated sales and marketing solutions that it offers consumer packaged goods companies.
Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.
Bernardaud will use the Dassault Systemes’ platform on the cloud to help unite technology and craftsmanship and accelerate the creation of distinctive home goods and tableware.
