Data & Analytics

Presented at the 2017 Consumer Goods Sales & Marketing Summit, the fourth annual award honors the unique and powerful role of today’s marketing leaders in the increasingly competitive consumer goods industry.

Retailers seeking to survive in an evolving landscape must better understand and cater to a new breed of shoppers.

Marketo, Inc. has rolled out a new solution that the company claims is the industry's first "marketing technology accelerator."

Bridgestone Europe announced a contract with British Telecommunications for new network infrastructure and managed cloud services connecting more than 200 sites across 20 countries.

Reynolds American Inc. has unveiled the leadership team it expects to have in place after its anticipated acquisition by British American Tobacco closes later this year.

E-commerce solutions provider ChannelAdvisor Corp. has acquired HubLogix Commerce Corp., a fulfillment and logistics platform that automates order management.

Amazon joins Apple and P&G in qualifying for the consultancy's "Masters" category of sustained leadership.

One aspect of the marketing industry I’d be more than happy to watch become obscure is the apparently indomitable budget silos separating various pieces of the business.