Predictive Analytics

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

It's a new world full of new consumers that need and want to be served in new and different ways. CGT's publisher Albert Guffanti sits down with Mark Osborn, Global Lead Consumer Products Industry Marketing with SAP, to discuss this new landscape of opportunity for today's consumer products marketers.

When the company decided to launch its online channel, ONeill was determined to maintain that same level of observation and personalization across the Internet as it did in its brick-and-mortar stores even though it could no longer see its customers.

A recent IDC study unveils that 52.5 percent of Canadian CIOs are open to employees bringing their own devices to work. Of those respondents, 50.8 percent said that it was to appeal to young workers, which will make up 75 percent of the workforce by 2028. Find out what other trends are impacting the changing role of the CIO, and their biggest IT priorities for 2014.

Companies announced include GameWear, Pet Head and That Pet Place, which are among a growing number of manufacturers, distributors and retailers of pet goods that are leveraging NetSuite.

A new report from IDC Manufacturing Insights concludes that big data and analytics will remain one of the top investment priorities for manufacturing organizations of all sizes for the foreseeable future. In fact, nearly 51 percent of respondents expect to generate new revenue streams from big data and analytics projects.

When consumer packaged goods companies attempt to optimize trade spend and undertake transformation programs, they often attempt too much or too little and subsequently fail to meet their goals.