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Predictive Analytics

  • Quri Launches Tool to Analyze and Measure Promotions

    The performance tool combines real-time sales data with Quris in-store conditions data to enable managers to analyze and oversee their in-store promotions.
  • Vera Bradley Measures U.S. In-Store Analytics

    The leading women's accessories brand will leverage ShopperTrak solutions to improve customer experience, profitability and effectiveness.
  • The Consumer Goods Supply Chain Trifecta

    Consumer product companies often strive to compete or differentiate on being really good, cost competitive or very fast. Historically, customers have paid a premium for quality or fast delivery. On the flip side, competing on low-cost was often affiliated with sacrifice in quality or speed of delivery.
  • Early IT Adopters Gain Competitive Advantage

    A new study from Harvard Business Review shows that IT Pioneers are more likely to lead in both revenue growth and market position than their peers. This is more than twice the growth experienced by companies identified as technology Followers and three times the growth experienced by Cautious technology adopters. Where does your company fall?
  • Why Social Value Matters

    By focusing marketing efforts on customers with the greatest social value, retailers and consumer goods manufacturers can generate more bang for their promotional buck.
  • La-Z-Boy Names Vice President Strategy and Analytics

    In this newly created position, the executive will be responsible for leading a team charged with the ongoing refinement of existing corporate initiatives and the development of additional strategies designed to elevate corporate performance and drive increased sales and profitability.
  • Orchestro Reveals Latest Release of Promotion Execution Management Solution

    The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.
  • Enterra and SAP to Deliver Big Data Analytics to Iconic Brands

    Enterra will develop next-generation cognitive computing solutions using the SAP HANA platform and also plans to develop and market new, advanced analytics and insights product and service offerings that will run on SAP HANA.
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