Predictive Analytics

Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.

In this new role, the exec will focus his research and analysis on the product lifecycle management market and product innovation strategies, including topics such as the development of an innovation platform and the intersection of product design, development, and digital manufacturing.

Daily downstream data, social listening, sentiment analysis, crowdsourced local intelligence, website traffic, hyper-local digital advertising it's all coming together to paint a picture of the individual consumer. Thus, consumer goods executives have a new mantra: "Thou shalt collect, analyze and act on a confluence of data."

Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history.

Categories are not established by consumers but by retailers as a result of how they lay out their stores. That begs the question: How can you reconcile the differences between consumer-centric and store-related categories?

To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.

Shell was the first oil and gas company to recognize that it could sense demand much like a pure-play consumer products company, creating daily forecasts that reflect current market conditions by using demand signals.

Mars Chocolate North America and Wrigley leverage illuminated racks in grocery retailers to increase sales.