Artificial intelligence is one of the most ubiquitous tech terms in usage today – and some would argue, overused. But don’t be turned off by the hype. AI is posed to have very real and significant benefits in the enterprise.
Amazon will provide third-party brands selling on its site with more digital tools and analytics to better understand the impact of their efforts, as well as more local fulfillment options.
Cuisinart took the next step in its digital transformation with a new e-commerce platform designed to deliver upon the rapidly shifting needs of today’s consumers.
Right now, CG firms are having to place big bets on how COVID restrictions will affect consumers’ shopping habits. Here's how they can get their data ready.
Consumer goods companies — especially food brands — are woefully behind the times when it comes to marketing insights, smart analytics and an ability to flex with changing behaviors. And at the root of this is an outdated, disconnected technology stack that is limiting agility and proactive decision-making.
As personalization becomes table stakes for consumer goods brands, food and beverage giants like PepsiCo are seeking new ways to drive brand engagement thanks to traditional methods losing their luster.
The choices consumers make today are often dependent on the strength of their relationship with the brand, which is why brands need to focus on fostering continued loyalty with each and every interaction.
