While emerging markets account for 55% of the global consumer spending of consumer packaged goods, most CG companies struggle to grow in these markets. Here’s what CGs can do about it.
It’s becoming clear that digital marketing efforts outside retail media networks need to be considered, and consumer goods brands should incorporate complementary strategies to maximize results.
The acquisition is expected to accelerate Zebra’s Enterprise Asset Intelligence vision by expanding its growing retail and consumer packaged goods software portfolio.
As the CBD company expanded, it was challenged by rising customer acquisition costs (CAC) and limited internal resources, so it partnered to provide a subscription offering directly to consumers.
