The acquisition is expected to accelerate Zebra’s Enterprise Asset Intelligence vision by expanding its growing retail and consumer packaged goods software portfolio.
As the CBD company expanded, it was challenged by rising customer acquisition costs (CAC) and limited internal resources, so it partnered to provide a subscription offering directly to consumers.
Kellogg Company has created a direct-to-consumer site for its Cheez-It brand, providing another avenue for the company to reap the rewards of consumer data.
As digital transformation accelerates across industries, the funnel is becoming less effective and less relevant to the way customers engage with businesses across sectors.
