Data-driven research and analytics company M Science announces the launch of its Retail and Consumer Brands Intelligence Platform. This new platform aims to provide business-critical insights to the industry as it navigates post-COVID-19 consumer behavior and as the ecommerce landscape continues to rapidly evolve. Leveraging tested analytic models and a myriad of data inputs, the solution is expected to deliver insights to more than a dozen industries including animals & pet supplies, apparel, garden & home, sporting goods and toys & games. The platform’s focus on ecommerce insights makes it a valuable tool for traditional retailers and brands as well as DTC and online-only players.
With access to M Science’s intelligence, clients will gain insights that are traditionally very difficult to determine – such as specific item-level consumer preferences and market share among competitors, according to the company’s Head of product Elizabeth Coleman.
This latest launch builds upon the research M Science has provided for nearly two decades and presents the retail industry with access to real-time data on longitudinal consumer behavior, ecommerce dynamics, granular market performance, product category level insights, competitive growth trends, digital customer journey, and brick-and-mortar foot traffic.
Brands and manufacturers can better understand the impact on key competitive drivers, such as price and channel, and to analyze the flow of customers between competitors. In addition, the data can help clients be more informed about the value of their products and customers for better positioning during discussions with retailers.