Consumer Analytics

SC Johnson is using predictive analytics to better understand the emergence of mosquito populations in the United States, and it’s making this information easily accessible to consumers.  

The brand will operate as part of Unilever’s health and wellbeing unit, which includes brands like OLLY, Liquid I.V. and Onnit. 2. Get the details.

Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

From product research to tech innovation, consumer data — particularly from loyal customers — becomes invaluable, and that’s why Jamie Lancaster, VP of shared services at Kroger, is tackling the subject at our highly attended Analytics Unite event.

Do you know who a sideliner is, and how they can advance your transformation strategy? Dig into this and more in the latest episode.

James Cummings, VP, global head of analytics and human intelligence at Mars Wrigley, will be joining the conversation on “Growing Analytics from a Cost Center to a Profit Center” at Analytics Unite in June. Register today!

In a digital-centric world, how customers interact and align with brands is far different — meaning CPG companies can no longer rely on retailers alone for sales and customer feedback. Learn more.