Shiseido is laying the groundwork for a more comprehensive consumer analytics strategy, looking to cultivate a better-connected and personalized digital experience across its brand portfolio.
Learn how the company took steps to connect sell-through data from retail and e-commerce with its internal inventory and supply chain data to create and quickly execute more responsive plans.
In this webinar transcript, Mars' Deepak Jose outlines the company's approach to data products, touching on keys to success, creating a shared vision, and change management.
Sarb Dhanjal, senior director, consumer insights, business analytics, and consumer advocacy at Blue Diamond Growers, will take to the stage at the 2023 Consumer Goods Sales & Marketing Summit to share how the company is developing a common language as part of its innovation transformation.
Not long ago, a global consumer products company began applying artificial intelligence- and machine learning-driven tools to its demand plans, promotional strategies and media plans in an effort to uncover new cost savings and revenue growth opportunities.
Mehta joins a growing roster of CG elites gathering at CGSM on Oct. 4-6 to tackle the theme of “Success Redefined: Leveraging the New Metrics of Innovation."
In this edited webinar transcript, RIS and Treasure Data touch on the results of the 2023 RIS and CGT report, 'The Analytics Advantage,’ using some stats and findings as a jumping-off point into a broader conversation about channeling data into creating exceptional customer experiences.
