“From an IT security standpoint, we weren’t comfortable with other technologies that are out there that require significant manual uploading of files, organizing, and data and server cleaning and upkeep,” Kraft says, noting they recently walked away from one such solution.
Ease of use was also a determining factor: “We knew that we needed to make adoption easy, or employees wouldn’t leverage the platform. The last thing we wanted was a complicated system that folks would be resistant to learning.”
Having a single access point to information has dramatically improved company processes; what’s more, the connection to RSS feeds means employees receive information the company has yet to download, as well as new content and extra context to their questions.
Johnsonville, which is privately owned and headquartered in Sheboygan Falls, WI, initially rolled out the tech to the consumer, customer, product insights, brand marketing, innovation, and sales teams. As the company considers further expansion, the benefits are already being experienced cross-functionally. Their traditional SMEs have more time to focus on high-impact projects, and they’ve seen a noticeable rise in more confident and faster decision making and considerable time savings, says Kraft.
Now, she says, they’ve even been able to enjoy summer vacations with fewer emergency texts of, “Where can I find/would you please send me this information?”
Learn more how companies are harnessing artificial intelligence to give their sales and marketing teams a competitive advantage at the 2023 Consumer Goods Sales & Marketing Summit!