Amazon is testing AI-generated consumer reviews, rolling out features that pick out and summarize common customer sentiment towards particular products.
Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test.
Cherie Leonard, senior director of North America Insights at Colgate-Palmolive, will share her observations surrounding the growth of retail media and how they’re navigating common challenges at the 2023 Consumer Goods Sales & Marketing Summit.
We’re talking with Manish Sharma, VP of omni and e-commerce for Kellogg Company, about the consumer goods company’s evolution into omnicommerce and the changes they're making across their business.
E.l.f. Beauty’s loyalty program is feeding its massive digital growth, with the beauty company’s loyalty members driving nearly 80% of sales on its e-commerce site.
Under Armour has revealed a new loyalty and rewards program for U.S.- based consumers, enabling further brand engagement while allowing consumers to save on the products they love.
