Consumer Analytics

In the consumer goods industry, attitudes about predictive capabilities in trade promotions range from "totally skeptical" to "it will cure world hunger." Here is an industry analyst's take on why being more predictive in TPM has merit.

The retailer's suppliers and vendors are now able to view sales data for their specific product lines through a MicroStrategy-based application.

The establishment of the Customer Innovation Campus underlines the importance that Nestle attributes both to R&D and to the out-of-home business.

Seven reasons why trade promotion predictive modeling and optimization are worth a serious look.

One synchronized view of demand helps Coca-Cola Enterprises increase productivity and efficiency as well as leverage shopper insights to drive positive results.

The online population is expected to double in four to five years from one billion to two billion users, forcing consumer goods companies to change the way they communicate with consumers or risk losing relevance. Find out how one industry leader, Dell, is tapping into online communities to better engage and connect with their consumers.

The strategic partnership's first joint project is already underway to validate new hypotheses and concepts in the beauty sector.

Both companies announce multi-year technology and services agreements to better track consumer, shopper and market trends.