Consumer Analytics

Malaysia's leading brewery is expected to reduce financial planning cycle time from three months to two weeks.

PepsiCo, Kellogg and Unilever stated plans to cut ties with the program after it came under pressure from state and federal authorities who feared consumers would be misled.

Schoehuijs addresses the challenges of change management when it comes to putting efficient downstream data processes into action.

The company invests in software services to strategically plan base price and promotion strategies.

A new solution is expected to enable ConAgra to shape demand to deliver superior customer service and help reduce forecast error.

The center is expected to offer an unprecedented and holistic approach to creative thinking and collaboration to facilitate accelerated innovation and growth.

SPSS will be integrated into IBM's Information Management software portfolio.

Handling approximately 3.5 million consumer contacts annually, Unilever's contact center supports more than 90 brands in the United States, Mexico and Canada.