Vantage Point: Are You Well Positioned to Drive Growth in the Post-Recession Era?By Anthony Bigornia, Global Vice President of Product Marketing, CAS Acosta Acquires TrueDemand Software Acosta Sales and Marketing Company acquires selected assets from TrueDemand Software. High Performance Supply Chains: Planning Mastery Heineken USA Taps Insights to Maximize Sales Opportunities The brand owner of Heineken Lager, Heineken Light and Amstel Light improves data analysis to empower category management decisions. Campbell's Consumer Insights Prompt Web Site Overhaul Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos. Attention Retailers: Wake Up and Smell the Walmart Coffee!! Kehe Food Launches Predictive Shopper Analytic Portal Many of Kehe's vendor-partners are small and medium sized specialty food manufacturers that are expected to benefit from the shopper insights. Del Monte Consolidates Marketing Resources Del Monte Foods announces that it will reorganize all consumer promotion and shopper marketing activities. Mattel Launches Online Shopping Destination Combining research and an understanding of how kids play along with how consumers shop online, MattelShop.com is designed to be easy and intuitive for every shopper. Guinness Taps IBM for Business Analytics Malaysia's leading brewery is expected to reduce financial planning cycle time from three months to two weeks. First Previous 184 185 186 187 188 Next Last
