Catching up with Anthony J. van der Hoek, The Coca-Cola Companyvan der Hoek talks about the benefits and challenges of master data management. PepsiCo Leverages the Power of Social MediaThis includes a private online community composed of the Mountain Dew brand's most loyal fans, innovative uses of Twitter, YouTube, DEW labs, and more. Diageo Launches thebar.com Mobile Site Like its parent URL the mobile site will offer a drink recipe database, supported by the Diageo portfolio. Vantage Point: Are You Well Positioned to Drive Growth in the Post-Recession Era? By Anthony Bigornia, Global Vice President of Product Marketing, CAS Acosta Acquires TrueDemand Software Acosta Sales and Marketing Company acquires selected assets from TrueDemand Software. High Performance Supply Chains: Planning Mastery Heineken USA Taps Insights to Maximize Sales Opportunities The brand owner of Heineken Lager, Heineken Light and Amstel Light improves data analysis to empower category management decisions. Campbell's Consumer Insights Prompt Web Site Overhaul Catering to major shifts in consumer eating habits, the new Web site features more than 3,000 recipes and more than 500 new photos. Attention Retailers: Wake Up and Smell the Walmart Coffee!! Kehe Food Launches Predictive Shopper Analytic Portal Many of Kehe's vendor-partners are small and medium sized specialty food manufacturers that are expected to benefit from the shopper insights. First Previous 184 185 186 187 188 Next Last
