Business Intelligence (BI)

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.

Advantage will also deploy StayinFront’s API Hub to integrate several proprietary applications to more effectively direct, collaborate and report on efforts to grow the brands they represent.

Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.

The retail and consumer goods industries have endured a decade’s worth of disruption over the past year. The organizations nimble enough to adjust on the fly have set themselves up for prolonged success, while those unable or unwilling to meet the new reality head-on have faced dire consequences.

There are countless ways to define leadership, but the CEO of the International Institute for Analytics has put some numbers behind things when it comes to specifically defining successful analytics leadership.

We chatted with Widdowson, who’s a member of the CGT/RIS Executive Council, about retail’s shifting landscape, the power of collaboration, and the challenges that come with operating within a living, breathing — and ever-changing — supply chain.

The deal is expected to supercharge data intelligence in the health and wellness space, making it easier for Americans to find the products needed to meet their needs.