-
CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how. -
3 Ways PepsiCo is Preparing for the Future Consumer and Generating Smiles
Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Here, he tells CGT why.