Business Intelligence (BI)

Massimo Zanetti Beverage USA shared details on how its partnership with IRI has helped it identify new growth opportunities during the pandemic.

NielsenIQ has acquired Cornerstone Capabilities, an SaaS-based provider of revenue management optimization solutions for consumer goods companies.

Jones Soda is bringing a new twist to its signature labels through the use of augmented reality.

Email is one of the most enduring tools within a marketer’s arsenal being one of the foundational components of the internet. It has managed to remain relevant as a key facilitator of one-to-one communication between brands and consumers.

Founded in 2004, Wabion provides consulting and implementation services for Google Cloud Platform and Google Workspace solution, including integration, development, licensing and training.

Product development leaders should collaborate with their cross-functional peers should boost their company’s digital thread capabilities by going digital in these three areas.

Now as buyers re-emerge from under their shelter-in-place mandates and cast off their masks, it's time for them to get back to one of their favorite pastimes: shopping.

Bissell Homecare has tapped UpClear to bolster its trade promotion and integrated business planning capabilities, as well as receive access to key analytics and insights to optimize trade spend.