Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.
Consumer goods companies get real benefit from their investments in advanced analytics when they get three things right: talent, technology and culture.
Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.
With consumers becoming more connected through smart devices, and having access to more information, there is a surge of data hitting the industry that can help consumer goods manufacturers better predict what consumers want and need.
Sees Candies adds a solution to validate and relay accurate and timely transaction information throughout the enterprise, integrating data from its Point of Sale and legacy back end systems.
Chief Executive Muhtar Kent and President James Quincey praised Steinike as the consummate Coca-Cola leader and ambassador and as a thought leader in information technology.
