Business Intelligence (BI)

The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.

The Walmart app provides users with a new CSP API connection to the retail giant.

Solution simplifies and accelerates supply chain and ERP integration to drive quick ROI, reduce risk and improve performance.

IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.

Arctic luxury apparel retailer Canada Goose announces a new chief product officer, chief marketing officer, and EVP of eCommerce, Stores and Strategy.

Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.

Wholly owned subsidiary of The Kroger Co., 84.51, will merge with Market6 to deliver a more personalized shopping experience for Kroger customers.

Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.