The first program participant, a large global manufacturer, has reportedly recognized potential planning productivity improvements of 40 percent or more.
The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.
IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.
Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.