Consumer brands have long desired to be connected to and know their consumers. Now that new technologies have made this level of engagement possible, Jeffrey Sampson dives into what constitutes personalization," and what it is not.
Investment Planner App for CPG brands and retailers combines granular Shopper insights and historical campaign analytics to test assumptions and optimize outcomes.
Meijer will amplify its custom collaboration program, a robust analytical platform for Meijer vendors to gather sales and customer insights specific to the company's product hierarchy and geography.
