To succeed in the new reality, companies must go beyond traditional strategic planning to a new form of adaptive planning that responds to continuous market change.
In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."
As he prepares for his role as chairman of the Consumer Goods Sales & Marketing Conference in New York next month, industry thought leader Andy Walter reflects on how business leaders must act to drive real digital and analytic transformation within their organizations.