Artificial Intelligence

In the closing keynote at the Consumer Goods Sales and Marketing Summit, a panel of engagement experts from small and medium-sized businesses will shine the light on how they’re embedding consumer obsession throughout their entire organization.

While AI and machine learning are in widespread use across the CG industry, a level of confusion and uncertainty about their role in the enterprise and how to best deploy them is still prevalent. To uncover some of the ways they can have real value in retail execution, CGT hosted a virtual fireside chat with a pair of industry thought leaders.