Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.
Once advertisers realize the levels of strategy that can be executed using these two Amazon platforms in concert, it can drastically impact campaign performance for the better.
Mondelez's CIO and chief data scientist explore how CGs can incorporate cognitive, predictive and prescriptive analytic strategies to supercharge the value change – especially in times of unprecedented demand.
The supply chain planning software from ToolsGroup is expected to enable Melitta Sales Europe to centralize demand planning and improve S&OP and promotions management.
While it’s unclear what the state of trick-or-treating will be this Halloween, candy companies are wasting no time in engaging consumers in brand-new ways this year. Ferrara is already tapping new tech in order to engage consumers during the scary season, including leaning into the rise of at-home and mobile gaming.
