Sales & Marketing

According to Kristin Kohler, vice president of Global Product/general manager for FILA, "consolidation throughout the footwear and apparel supply chains has created an environment of more choice for the consumer and more competition among fewer manufacturers.

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.

Kenneth Cole Productions Inc., a designer of apparel, shoes and accessories, will implement SAP software.

Texas Instruments Incorporated (TI) is now tagging 100 percent of its calculator products shipped to Wal-Mart with RFID tags based on the Gen 2 EPC specification.

Keep an eye on these leading-edge IT innovators in 2006

The newly-formed Agentrics hopes to incite a higher degree of business harmony between retailers and suppliers

After completing a pilot program earlier this year, Costco Wholesale and Information Resources Inc. (IRI) fully deploy the Costco Collaborative Retail Exchange (CRX) program across Costco's major food and non-food departments in the United States.