Skip to main content

Sales & Marketing

  • The Risk of Marketing Data Analysis

    Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

  • Hallmark Greets Salesforce Automation

    Handheld capabilities streamline re-order process and reduce stock outs

  • Insights -- May 2005

    By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

  • Simple Recipe for Success

    The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

  • Optimizing Inventory

    PUMA pounces on predictive analytics to better manage product demand

  • Best TPM Practices Reap Big Rewards

    Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

  • Re-Inventing the Wheel

    For the Demand Driven Supply Network (DDSN) to truly make in-roads, collaboration must become a common practice within the consumer goods industry.

  • Insights -- April 2005

    Aligning business and IT strategies, regardless of M&A plans, it's no secret that consumer goods companies are under extreme pressure to reduce costs and increase their revenue.
X
This ad will auto-close in 10 seconds