Sales & Marketing

General Mills and Associated Wholesale Grocers find hard dollar ROI with data sync efforts

2005 Consumer Goods Technology Conference
Re-visiting this year's must-attend industry event

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

Today's sales reps must contend with more product offerings and variables than ever when determining which products to stock and order.

According to the 2005 Consumer Goods/Retail Shared Strategy Study from CGT, RIS News and Forrester Research, 75 percent of retailers indicate they are now working with trading partners on demand planning and forecasting efforts.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

Wells Lamont Corp. faces several key challenges in demand planning and forecasting: a high percentage of new items in its product line every year, significant promotional activity, substantial SKU changes in customer programs each season, and a heavy reliance on business intelligence from sales, marketing and customer data for its forecasting.

Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.