Technology in transitionBruce Springsteen once said that he writes so many songs about cars because he likes to sing about people in transition. A Change of PlansThe customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Mutual Benefits A holistic CRM strategy drives value for CG firms and retail partners A Simple Plan Measured SCP projects aim for rapid rollout The Missing Link Next wave of analytics connects people, processes and performance Reader's Choice Survey 2004 Consumer goods firms rate the top tech vendors Learning a New Trade Trade promotion turns into a top IT initiative Source of Inspiration CG firms tap outsourcing and consulting to address changing biz environment Synching Up with Uccnet From structured data to market opportunities Targeted Functionality Defining and refining mid-market offerings First Previous 909 910 911 912 913 Next Last
