Sales & Marketing

Three years ago the Scotts Company was turning inventory twice a year, which may not sound like much to a company that does 50 turns a year like Dell.

The ability to render the perfect order is the single most daunting task facing the CG industry today.

Improving the bottom line involves more than just deploying the latest technology.

As a Florida native and employee of Hawaiian Tropic for more than 19 years, one would think that Bill Jennings, executive vice president and chief financial officer, knows a thing or two about obtaining a killer tan.

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.

When the Kellogg Company brought in a new management team at the end of 2000, one of its first questions was "where is the sales force?"

Gaining increased attention among CG companies in the current economic climate is product lifecycle management (PLM) technology that reduces the time and cost it takes to bring a product to market.

The good news is that Gary Andrews, director of manufacturing and engineering at Campbell Soup Company, recently discovered the potential ROI of an integrated business analytics program.