Sales & Marketing

Activision migrates to an electronic trade process and scores big returns along the way

Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry.

ConAgra Foods drives effective pricing and promotions with flexible CRM tools

Procter & Gamble wields the power of demand signals to tap shifting tastes of consumers

The successful private-label business of Staples Inc. dates back to the 1990s.

From preference profiles to fingerprint scanning, the shopping experience will eventually become a "no brainer" for consumers

Many of the 137 companies that sought to meet RFID mandates started small in 2004, allocating much lower budgets to the effort than the $2 million to $3 million some analysts had predicted.

Understanding the ins and outs of the current Marketing Resource Management landscape