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Sales & Marketing

  • Responding to Shopper Trends

    Procter & Gamble wields the power of demand signals to tap shifting tastes of consumers

  • The Pulse -- July 2005

    To achieve significant inventory reduction goals and improve supply chain performance, Unilever taps SmartOps Multistage Inventory Planning & Optimization (MIPO) solution in North America.

  • Path to Discovery

    Many of the 137 companies that sought to meet RFID mandates started small in 2004, allocating much lower budgets to the effort than the $2 million to $3 million some analysts had predicted.

  • Justifying an MRM Strategy

    Understanding the ins and outs of the current Marketing Resource Management landscape

  • Dressing For Demand

    Litehouse Foods boosts fill rates, cuts inventory and gains visibility

  • Going Global with PLM

    Product development strategies open the door to widespread business opportunities

  • Return to Form

    From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.

  • Insights -- July 2005

    Service-oriented architectures and other capabilities are creating a flexible e-commerce environment
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