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Sales & Marketing

  • Costco Boosts CPG Collaboration

    After completing a pilot program earlier this year, Costco Wholesale and Information Resources Inc. (IRI) fully deploy the Costco Collaborative Retail Exchange (CRX) program across Costco's major food and non-food departments in the United States.
  • "Blow-Away Guy" Anchors Maxell's New Ad Campaign

    Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.
  • Trade Promotions Management

    While this year’s Top 10 TPM providers are the key leaders of the industry, it is critical to examine the direction of many of these vendors as they look beyond automation to optimization.
  • Consulting Services

    With RFID mandates, Sarbanes-Oxley
    and supply chain challenges still burning bright for most consumer goods firms, the consulting arena in 2005 was in high demand.
  • Shared Strategies

    How consumer goods firms large and small are addressing similar challenges.
  • A Time to Reflect

    After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.
  • Enterprise Resources Planning

    While Oracle's pursuit of Siebel Systems took center stage in 2005, analysts expect to see increased use of partner networks and third-party maintenance providers heading into 2006.
  • How do you forecast your tech spend in 2006?

    Latest findings seem to reflect our overall perspectives on tech spending in 2006.
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