Sales & Marketing

Sony Of Canada Takes Steps to Fine Tune Data Quality

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.
Gillette Fusion Ad Campaign Kicks off at Super Bowl XL

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.
Kraft Drives Growth in Europe

Kraft Foods Inc. is reorganizing its European operations to increase consumer focus and improve speed to market.
Success At the Store

Retailers other than Wal-Mart are driving RFID adoption
Optimal Approach

Consumer products annual trade fund spending continues to outpace profitability growth.
The Perfect Order

How consumer goods firms can align business processes to improve the product lifecycle
Adidas Closes Reebok Acquisition

adidas-Salomon AG closes its acquisition of Reebok International Ltd., providing the new adidas Group with a footprint of around $11.8 billion in the global athletic footwear, apparel and hardware markets.
Tangible RFID Benefits

Radio Frequency Identification (RFID) is alive and well with one of the industry's biggest thought leaders: Johnson & Johnson (J&J).

Tapping Consumer Insight