Sales & Marketing

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

Wells Lamont Corp. faces several key challenges in demand planning and forecasting: a high percentage of new items in its product line every year, significant promotional activity, substantial SKU changes in customer programs each season, and a heavy reliance on business intelligence from sales, marketing and customer data for its forecasting.

Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.

What action steps should you be taking to yield a return on promotion investments?

After taking in a recent TV spot introducing the "CarpetFlick"-- yet another addition to Procter & Gambles insanely popular line of Swiffer cleaning gizmos-- my wife and I looked at each other with what can only be described as pure, unbridled joy.

Recent research of best practices leads AMR Research to synthesize the nine winning Demand Driven Supply Network behaviors that are key in driving a business transformation.

Alien Technology and Avery Dennison announce price cuts for their RFID tags.

Tasty Baking revamps its direct-store-delivery outfit to better serve customers