Sales & Marketing

Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

Candy manufacturer Just Born Inc. had three main criteria when it evaluated solutions that would help it to deal with its disparate data sources: ease of use for both the field and internal users, minimal IT resources needed to install and maintain, and strong processes in place for support and training.

Masco, a manufacturer of home improvement and building products, is using a software application from Centric Software to capture new product ideas and guide contributions through a standard process that is specifically designed to filter out the best ideas and identify ideas worthy of patenting.

Ace Hardware offers a ship-to-store program enabled by GSI Commerce.

Blockbuster chooses Taleo Enterprise Edition to help recruit talent for its 4,000 U.S. company-operated stores.

SAP AG is adding 60 SAP Best Practices offerings to deepen its industry and geographic market-specific support for midsize companies.

Nike Inc. and The Finish Line Inc., an athletic specialty retailer, launched an integrated campaign on August 3, 2007, that highlights Finish Line as a premier destination for Nike+ running shoes this fall.

The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.