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Sales & Marketing

  • A-B InBev, DOJ Finalize Modelo Deal

    These include an all-cash tender offer of USD 9.15 per share by AB InBev for all the outstanding Grupo Modelo shares it does not already own and, upon completion of the tender offer, the sale of Grupo Modelo's Piedras Negras brewery and stake in Crown to Constellation.
  • Why Content Marketing Matters

    Dive in to find out why original content should be the driving force of your digital marketing strategy, now more than ever.
    Content Marketing Matters
  • PepsiCo Simulates Market Conditions

    PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.
  • Big Data Insights

    Whether you like it or not, "Big Data" is here and quietly rewriting the rules. The benefits are so compelling that adoption by the CG industry is inevitable. CGT's Publisher Albert Guffanti turns to Robert Byrne, CEO, Terra Technology, for answers to the burning "Big Data" questions on every CG executive's mind.
  • 2013 Standout SMBs

    Based on glowing reader nominations, CGT presents 14 small to mid-sized companies, including KEEN, Popcorn, Indiana and Yasso Frozen Greek Yogurt, with the title of 2013 Standout SMB. Find out what they've been up to over the last year and what plans they have for the future.
  • Hershey Collaborates to Automate Advanced Ordering

    The Walmart Sales Category Strategy and Insights Team at The Hershey Company was spending an inordinate amount of time manually generating product orders. Here's how they solved the problem.
  • Winning with Analytics

    In our analysis of two decades worth of financial balance sheets and income statements, Supply Chain Insights found that all industry segments are facing slowing growth, struggling with pressures on margins, battling an increase in complexity and feeling a need to speed up cycles. Analytics offer a promise to help, but traditional analytics are not sufficient.
  • Spring 2013 Tech Preview Guide

    CGT invited leading technology providers to showcase new solutions that promise to reinvigorate strategic IT initiatives in your supply chain, sales and marketing or innovation organizations.
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