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Sales & Marketing

  • SAP, Retail Velocity Partner for Demand Data Visibility

    An extended partnership aims to provide a holistic view of how consumer demand and in-store sales are materializing downstream in near real time.
  • Unilever Credits Sales Growth to Sustainability

    CEO Paul Polman details how brands that have made sustainability central to their brand proposition or product innovation accelerated sales during 2012.
  • The Biggest CPG Brand Hits of 2012

    Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment.
  • Nutrisystem Expands into Retail with Walmart

    Nutrisystem logged revenue declines, from $509.5 million in 2010 to $401.4 million in 2011, due to lower than average sales prices and fewer customer starts. The new retail push is expected to reach new customers.
  • Orchestro Science Network Launches the CPG Think Tank

    Twelve academic experts aim to make sense of consumer-centric Big Data with adaptive analytics.

  • bareMinerals Launches Nationwide "GO BARE" Tour

    In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.
  • Budweiser Introduces New Can Shape

    The Anheuser-Busch Global Innovation Group has been investigating potential can innovations for several years.

  • A-B InBev, DOJ Finalize Modelo Deal

    These include an all-cash tender offer of USD 9.15 per share by AB InBev for all the outstanding Grupo Modelo shares it does not already own and, upon completion of the tender offer, the sale of Grupo Modelo's Piedras Negras brewery and stake in Crown to Constellation.
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