Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.
A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.
For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.
A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper.
Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate.
