Sales & Marketing

ScottsMiracle-Gro shares how and why it merged process transformation and IT groups together into a single organization, called Business Transformation. Plus, look inside the company's unique approach to developing high-performing leaders, managers and associates.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Betty Crocker launches a dozen new baking products in partnership with the Hershey Company.

Premium Swiss chocolatier Lindt & Sprungli USA, with help from celebrity chef, Curtis Stone, is kicking off the "Taste the Difference" program.

Supply chain challenges inherent in the seasonal and promotion-driven nature of its business prompted Butterball LLC to dramatically transform its foundational approach to forecasting and inventory management.

Today's digital channels have and will continue to fundamentally transform the consumer experience, creating a new class of more informed and more demanding shoppers. As a result, we are also now seeing a blurring of the traditional lines between trading partners, where the "war for the consumer" may actually be yielding to a truer form of collaboration than we've ever seen.

The Get Crackin' ad campaign, first launched in September 2007, has quickly become a barometer for social and internet trends.

To ensure consistent product quality for every pint of super-premium ice cream produced, Ben & Jerry's needed a new way to collect and analyze the vital data of its products.