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Sales & Marketing

  • Pepsi Names Marketing Lead on Colas

    Seth Kaufman becomes the new head of marketing most recently from the Starbucks Joint Venture.
  • Post Holdings to Acquire Pasta Company

    Post will acquire Dakota Growers, a company in the approximately $5 billion North American pasta market, with leadership positions in the private label retail, foodservice and ingredient channels.
  • The Dangers of Siloed Product Content

    To tackle all the sexy initiatives, like social media, mobile marketing and personalization, consumer goods companies absolutely must have their product content data ready to go, but this is no easy task. Here, experts from Gartner and Gladson reveal how to transform product content processes to create a foundation for omnichannel success.
  • Dixie and Dawn Outrank Apple in Brand Strength

    Lets face it there isnt a lack of consumer studies out there that prove this brand is better than that one for reasons A, B and C. But this new study peaked our interest because, interestingly, it found that longstanding household brand names, like Quilted Northern, Jockey, Dixie and Dawn, beat out trendsetting technology brands, like Apple.
  • Elmer's Products is Open to Ideas

    Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
  • Best Face Forward

    Eric Seiberling, marketing director for the Consumer Packaged Goods-Retail Industry for Dassault Systmes, explains how consumer goods manufacturers and retailers can work together to create better shopper experiences.
  • Muller Yogurt Demonstrates a Passion for Flavor

    Muller Yogurt makes its national debut introducing four new flavors in time for summer, touted by new Mom and actress Malin Akerman.
  • AVT Creates Joe on the Go

    AVT, Inc.'s expansion into Korea is expected to provide significant new revenues.
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