Sales & Marketing

Just three months after its iconic treats officially returned, Hostess is bringing back more varieties of its beloved snack cakes.

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy.

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

PVH Europe will implement the full Centric 8 PLM software suite and mobile apps across all Tommy Hilfiger Europe brands, categories and lines.

The world's reigning retailer expects online sales to exceed $10 billion globally this fiscal year, and will open two large fulfillment centers to allow customers to shop seamlessly across online, mobile and stores. But will these steps enable the company to compete head-to-head with its largest online competitor?

With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L'Oreal USA to eight.

The beverage company reduces its paper and streamlines its processes with a solution from Spring Mobile Solutions.