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Sales & Marketing

  • Mondelez Partnership Mobilizes Global Brands

    Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.
  • Campbell Appoints President of Asia Pacific

    Prior to joining Campbell, the candidate was President, Emerging Markets and a member of the Executive Board of Beiersdorf AG, one of the worlds leading personal care companies.
  • Energizer Personal Care Inks Trade Promotion Analytics Deal

    TABS Group will provide a suite of services to help Energizer measure and optimize its promotional spending through the trade.
  • Thirty-One Gifts Taps Retail Planning Solution

    TXT will manage the whole spectrum of Thirty-Ones forecasting, merchandise, assortment and inventory management.
  • Walmart CEO Says Near-Term Execution is Critical

    Earlier this week,Wal-Mart Stores, Inc. President and CEO Mike Duke assuredinvestors Walmart will win no matter what environment it's in. "When you go to our stores, you're going to see fantastic new merchandise, aggressive investments in price through lots of rollbacks and better in-stock levels. We're focusing on execution to deliver results." Here's a review of progress that's been made and Walmart's plans for the future.
  • Lessons in Brand Advocacy and Social Growth from T-Mobile

    With consumers switching brands more often than ever before, the rules of customer engagement have changed for marketing, sales and customer service across all industries. As a consequence, driving brand advocacy has become the No. 1 priority. T-Mobile gets it. Using a three-step approach, the company touts 4.9 million social fans and the fastest response time across all industries on Facebook, 55 minutes to be exact.
  • TABS Forms Dedicated Walmart Analytics Team

    The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.
  • Retail Omnichannel

    Jon Golovin, Chairman, CEO and Co-Founder of Retail Solutions Inc., explains the role that consumer packaged goods suppliers play in helping omnichannel retail customers true achieve fulfillment intelligence.
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