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Sales & Marketing

  • Fifth & Pacific to Become Mono-Brand Company

    The divestitures of Juicy Couture and Lucky Brand Jeans result in estimated net proceeds of $370 to $380 million.
  • Oracle Announces its CG Award Winners

    The Clorox Company, Land OLakes, Inc., Mary Kay, Inc., Mars Chocolate North America and Schreiber Foods are recognized for industry excellence.
  • Walmart International Names President and CEO

    Wal-Mart Stores, Inc. announces that David Cheesewright will be promoted to president and CEO of Walmart International, the company's second largest operating segment.
  • Chobani Names Former P&G Exec to CFO

    This is the latest of several executive appointments in recent months for Chobani, including a new Chief Operating Officer and Chief Marketing and Brand Officer, on the leadership team.
  • Campbell's Releases Top 10 Food Trends for 2014

    Sophisticated sweets, savory yogurt and bolder burgers are just three of the inspirational food trends to watch for in 2014 as identified by Campbells Culinary & Baking Institute (CCBI), a global network of highly-trained chefs, bakers and culinary professionals at Campbell Soup Company.
  • Unilever Helps Digital Marketing Firms to Go Global

    A new program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets.
  • Walmart.com Has its Best Sales Day Ever

    The five-day period from Thanksgiving to Cyber Monday is the highest five-day stretch in online sales for the retailer to date, and Walmart.com processed more than one billion page views during that period.
  • Black Friday Brings in $1.2B in Online Sales

    While Black Friday (and now Thanksgiving Day) is the traditional kick off to the brick-and-mortar holiday shopping season, both days continue to grow in importance online. Meanwhile, Cyber Monday reached $1.735 billion in desktop online spending, representing the heaviest online spending day in history.
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