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Sales & Marketing

  • Stores Face the Retail Plague, Close Doors in 2014

    This year stirred up the pot of new store closings, not because the retail industry as a whole is in crisis, but because some retailers have found it difficult (or nearly impossible) to keep up in the fast-moving, competitive retailing environment.
  • Hillshire to Acquire Pinnacle Foods for $6.6B

    On a combined basis, the companies are expected to have leading positions in key frozen, refrigerated and center of store grocery categories.
  • TOMY International Names CMO

    The Board of Directors of TOMY Company, Ltd. has approved this appointment, as the position of Chief Marketing Officer has been vacant since mid-2013.
  • Mondelez International Builds The Amazing Wall

    Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.
  • Analytics-Based Planning

    Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?
  • Ick-Provisation

    Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.
  • Snyder's-Lance Gives into Consumer Cravings

    Snyder's-Lance Chief Marketing Officer Rod Troni reveals how the company is using consumer insights to reinvent the way Americans snack.
  • Collaborative Tech

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
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