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Sales & Marketing

  • J&J Brand Kicks Off Global Social Media Campaign

    To maximize reach and engagement, the brand will optimize digital advertising in Facebook and Twitter by allocating dollars in real time to tweets and posts that perform the best.

  • Barilla Streamlines Packaging with PLM

    With a solution from Dassault Systmes, Barilla has streamlined label design and approval, reduced artwork design time and improved regulatory compliance.

  • CG Execs Examine IT/Marketing Alliances

    In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

  • RSi, Gigwalk Partner for Intelligent Crowdsourcing

    The new offering provides clients with end-to-end business intelligence that drives sales by delivering real-time, actionable intelligence to field operations for improved in-store retail execution and on-shelf availability.

  • Kraft Appoints Exec to Newly Created Role

    The newly created leadership position will oversee functions ranging from research & development and manufacturing to sales and strategy.

  • Coty, Li & Fung Form Distribution Agreement in China

    This agreement represents a shift in Coty's go-to-market strategy for brands sold through the mass distribution channel in China, by allowing Coty to leverage Li & Fung's broad distribution network in that channel.

  • Kimberly-Clark Continues Finance Transformation with 5-Year Deal

    Kimberly-Clark has been an industry pioneer, industrializing its business process operations through Genpact in 2007, when the company made the strategic decision to drive more cost-effective finance operations in order to focus on product innovation and customer service.

  • Pilgrim's Pride Tops Tyson Bid for Hillshire

    This new proposal comes just days after Tyson Foods Inc.'s competing offer for Hillshire, which exceeded Pilgrim's Pride's initial offer of $6.4 billion at a total value of $6.8 billion.
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