Sales & Marketing

CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.

The new products offer new angles, heads, grips and more coverage.

PEEPS celebrates every day with introduction of PEEPS MINIS in three new flavors: Strawberry Creme, Chocolate Creme and Sour Watermelon.

Here is a look at the 10 supermarkets that finished at the bottom of the rankings starting with last-place finisher Walmart.

Big Data hype is everywhere these days even on the daily news. But how many consumer goods companies are actually pursuing big data initiatives to extract valuable insights, particularly from retail-provided POS data? And even then, do retailers value these big data efforts?

A TPM implementation can seem like a daunting, never-ending process. But snacks manufacturer Popcorn, Indiana successfully completed implementation of the AFS TradePro TPM system in a scant 60 days.

Unilever announces the launch of The Unilever Foundry, a platform that will provide a single entry-point for innovative start-ups seeking to partner with Unilever.

Organizations need to be able to reduce time to market by executing the most efficient and innovative new product development process possible to help them capitalize on as many trend cycles as possible.