Sales & Marketing

In the midst of private label popularity, limited brand loyalty, and increasing sales of items along grocers outside walls, like fresh produce, consumer goods brands face an ultimatum: develop strategies to stand out or risk losing sales.

Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.

The company announces that Grant F. Reid, current Global President of Mars Chocolate, has been named by the Mars Board of Directors to take over the Office of the President on January 2, 2015.

WD-40 Company develops the Telescoping Marksman Spout product for its 3-IN-ONE multi-purpose oil.

Pepsi and Lays PepsiCos two global flagship brands are at the center of this campaign reflecting its broader strategy to combine the power of global brands, showcasing them better, together.

Starbucks is named one of the worlds most ethical companies, while Howard Schultz is honored as one of the "worlds greatest leaders" and earns a top-10 spot on an employee-rated survey of executives.

Under the terms of the agreement, Genpact Limited will help Hillshire Brands transform and run its finance and accounting (F&A) operations.

The partnership leverages Steve Madden's global brand building expertise, strategic vision and relationships to collaborate with Atwood on the design, production, marketing and distribution of B Brian Atwood footwear and handbags.